The first step in any web design project is to determine the goal.
Is the site designed to sell a product, promote a brand or service, or be purely informational? Will it create a community of members, or a crowd of avid readers? Each site is unique, and the look and behavior of the site needs to reflect that.
We sit down with each client to discuss what story they need to tell, and what ideas they have about telling it. We provide feedback and suggestions to make the story stronger, and gather as much information as is necessary to bring the story to life. We then use color and space to build something visitors can connect with and remember, gathering client feedback along the way.
When it comes time to construct the site, we build it into the Joomla! open source content management system so the site can be easily managed by as many users as needed. A site is a living document that benefits from regular attention and new content, so we train our clients to manage their own content and keep it fresh.