The logo is the mark of a business. It is what the world uses as a "name tag" of sorts. If used properly, it comes to represent all that a company stands for, from their philosophy to their approach to their products and services. The mark grows in value over time as more and more people associate it with the ideals of the business.
Smudged Graphics designs not just a logo, but an identity package that defines a brand, and includes the styles and usage for that logo so it can increase in value and gain credibility with potential customers.